They are the people who have donated countless albums to Goodwill, albums that they bought just because the jacket looked cool-though the music turned out to be a touch rancid. There will, however, be many who will feel less sympathy. But that, I suppose, is the risk one takes when one judges an album by its cover.īon Jovi, though, reportedly described this period of music history in very Jobsian terms: "Magical."Īnd yet he accuses Steve Jobs of being the scorpion in the decline of jacket-based music purchases: "I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: 'What happened?' Steve Jobs is personally responsible for killing the music business." However, I know that many bought one particular Scorpions album-"Lovedrive"- whose jacket featured a man, a lovely girl, and some chewing gum, and imagined rather more than the record delivered. CC Zana Stardust/Flickrīeauty may well be in the eye of the jacket-beholder. For he believes people today miss "The beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it." Bon Jovi doesn't think Steve Jobs is magical. Still, Bon Jovi, who generally seems like a very nice man, feels very deeply about jackets. Now, I know that many people did precisely this on holding their first ever Floyd album, their first ever Sabbath album. In comments to the Sunday Times magazine ( actual story is subscription only), he offered this nostalgic version of what the music business truly is: "Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album." A process he believes that Steve Jobs has ruined, nay, destroyed, nay, killed. So there is something rather touching in the notion that Jon Bon Jovi-he who named a band after himself-still feels emotional about the very process of buying music. Or merely the desperate desire to make more money. Businesses change, often driven by innovation. It's always dangerous to have an emotional relationship with a business.
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